2 main reasons for high ACoS on Amazon
"Dive into the world of Amazon advertising with 'Unlocking Amazon ACoS and TACoS Secrets.' In this enlightening podcast, we unravel the mysteries behind two critical metrics—Advertising Cost of Sales (ACoS) and Total Advertising Cost of Sales (TACoS).
The two major reasons why any brand or seller has a bad ACoS and TACoS on Amazon is bad conversion rates and bad bid management.
How your Ads will work depends on what’s your conversion rate is and how you manage their bids.
Conversion rate is very important, so just a good PPC strategy will not make your product great.
If your ASIN is not converting, driving more traffic to your listing will not help.
Hence, you should always try to advertise ASINS with good conversions and work on improving the ASINS which are not doing well.
As a PPC expert, understanding the correlation between your cost per click and your ROAS is super important.
When you understand this, you can make better strategic decisions.Want to get your highest converting ASINS.Let us know in comments.