During the festive season in India, many businesses try to make more money by selling things. This is because lots of people buy stuff during this time. Companies try really hard to advertise, send out products, and do other things to make the most money during this one-month celebration.

The biggest problem for these businesses is figuring out what to sell. You want to make a lot of money by selling things to people all over the country, but what should you sell?

Finding the right products for your business is not easy. The products need to be popular, easy to sell, and make you a lot of money, because that's what every business wants. But how do you find out what to sell?

That's what we're here to help you with! Keep reading to get answers to your questions about finding the perfect product for your business this festive season.

To find profitable products for the festive season, there are three important things you need to do:

Discover: Find out what your customers want to buy. During the festive season, people might want different things than usual. You can take advantage of this to sell not just regular products but also special ones that are in high demand during the festivals. For example, if you make handmade things, consider making and selling items like lamps or lanterns for Diwali, as they are in high demand during that festival.

Research: Look into the products that sold well in the past during the festive season. This is like looking at last year's test questions to guess what questions will be on this year's test. Try to find out what products people bought a lot of during this time, and which ones made the most money. You might need to do more research to get a clear idea. Selling on Amazon can be helpful because it provides reports on selling activity and other useful services.

Investigate: Check out your competition. Many other sellers are getting ready for the festive season too. Some of them might have introduced new products before you did. Read their reviews to understand what they did well and where they made mistakes. This can give you ideas on how to serve your customers better.

When you study your competition, you can gather feedback from customers to improve your strategy and product lineup.

How to Choose Your Product:

Sell Products in Demand: During the festive season, it's important to sell products that people want to buy. This is always a good rule to follow. However, during festivals, people are willing to spend more, so you can get creative and offer unique products. Products that are always in demand and even more so during festivals are a safe choice. But it's also a good idea to explore new options and create demand for your products.

Follow Festive Trends: Pay attention to what's popular during the festival season. Trends change quickly, especially during festivals. If you notice that a certain type of product is becoming more popular, consider selling it.

Know Your Audience: Understand what your target customers are looking for. There are programs and services like Amazon Step and Amazon Launchpad that can help you with this. Use these services to create a product strategy that will lead to sales.

Choose High-Profit Margin Products: If you make your own products, you can price them in a way that gives you a good profit. If not, look for products that fit the criteria above and also have a higher profit margin. Items like clothing, art, and jewellery can have high-profit margins if you get them from the right suppliers.

Conclusion: Selling during the festive season can be very rewarding. Opportunities like Amazon's Great Indian Festival can help you make a lot of money and grow your business. Just remember, you'll be competing with many other sellers, so make sure to do your research and plan well.

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