Maintaining a successful presence on Amazon.in, one of India's leading e-commerce platforms, is a goal for countless sellers. This blog explores essential steps to prevent your Amazon seller account from being blocked, emphasizing the importance of adhering to Amazon's policies to ensure a smooth experience for both buyers and sellers.

Amazon has established stringent guidelines for sellers to create a conducive marketplace environment. Failing to comply with these regulations can result in temporary or permanent penalties. To safeguard your Amazon account, it's vital to familiarize yourself with these policies and understand the potential scenarios that could lead to account suspension or listing removal.

1. Insufficient or incorrect account information

One of the most common reasons for account suspension is inadequate or inaccurate account information. Amazon may send a message like, "We are reviewing your Amazon seller account because we were unable to verify some of the information you provided. During our review, you will not be able to sell on Amazon." To prevent this, follow these steps:

• Provide recent utility bills or a business license.

• Confirm the presence of a valid credit card on your account.

• Submit the requested documents through the "Appeal" button of the Notification.

In some cases, sellers might have multiple accounts, but if your selling privileges are revoked for a second account, you should not create new ones. Instead, appeal the suspension on your previous account, and once reactivated, you can resume your business.

2. Poor performance

Maintaining a strong seller account performance is crucial to your success on Amazon. Your performance metrics, such as order defect rate, cancellation rate, and late shipment rate, play a significant role in your account's health. Here are the recommended thresholds:

• Order defect rate: Less than 1%

• Total order cancellations: Less than 2.5%

• Late shipment orders: Less than 4%

Exceeding these thresholds can trigger account suspension. To rectify the situation:

• Provide a Plan of Action (PoA) that identifies the root cause.

• Include details like ASINs, Order IDs, and brands.

• Explain the steps taken to resolve the issue.

• Propose a long-term solution to prevent recurrence.

Ensure you maintain high-quality products and services to avoid performance issues.

3. Product authenticity

Selling genuine products is a fundamental aspect of Amazon's commitment to consumers. Selling counterfeit or infringing products is strictly prohibited and may lead to account closure. If your product listing faces issues related to quality, trademark, patent, or copyright, follow these guidelines to appeal:

• Read the Performance Notification and provide a detailed Plan of Action (PoA).

• Include relevant details like ASINs, Order IDs, and brands.

• Explain the root cause, steps taken to resolve the issue, and a long-term solution.

• Do not submit an old appeal; always provide the most recent one.

• Submit an invoice with matching business details and product information.

You may also need to submit a Rights Owner's Retraction to prove the complaint's baselessness.

4. Material & safety issues

Complaints regarding material and safety issues can arise, including product condition, product information, and safety concerns. To address such complaints:

• Provide a Plan of Action (PoA) after reading the Performance Notification.

• Include details like ASINs, Order IDs, and brands.

• Explain the root cause and steps taken to resolve the issue.

• Submit an invoice with accurate business information and product details.

Amazon will review the submitted details to reinstate your listing or account.

5. Other concerns

There are various other scenarios where consumers might raise concerns about purchased products. Some of these issues include misuse of product pages, product variation, selling prohibited products, and abusing product reviews. To resolve these matters:

• Provide all requested documents for affected products.

• For prohibited products, outline preventive measures.

• Address any ASIN violations.

• Present a comprehensive Plan of Action (PoA) with root cause analysis and steps for resolution.

Conclusion: By adhering to these guidelines, you contribute to Amazon's commitment to delivering exceptional customer service and ensure your listings remain unaffected. This proactive approach will help you avoid the dreaded "Amazon account suspended" scenario and continue your journey as a successful Amazon seller.

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