What Is a GTIN Exemption and How Can You Apply for It?

For any Amazon India seller, knowing about GTIN and its exemption process is important to avoid any hassle while listing products. In this blog, we will discuss what GTIN is, the reasons why you need it, and how you can get GTIN exemption if you wish to list your products without GTINs. This step-by-step guide will be useful for you to avoid getting lost in the world of GTIN and selling products on Amazon.

What Is a GTIN Number?

GTIN, which stands for Global Trade Item Number is a universal identification number associated with the product, trade item or service. It is also known as product ID.

GTIN code is a unique identifier of a product and belongs to the global international product database of GS1 (Global Standards 1) organization, which is a non-profit international organization that develops universal standards of business communication. At the present time, GTIN numbers can be used most often in barcodes for the proper identification of objects.

On Amazon, every single item displayed on the marketplace is needed to provide a GTIN unless you are eligible for a GTIN exemption. This barcode or label can often be located on the outside of a product’s box or a cover.

Why Do You Need a GTIN?

Besides, with unique product identification tools such as GTIN, the products have their unique identification from the rest of the market. They facilitate easy tracking, location and identification of specific products by allowing customers and marketplaces to identify unique codes connected with such products. UPIs are assigned by manufacturers, and if you are reselling a product, the same UPI will apply.

Benefits of Having a GTIN:

Enhanced Discoverability:

There is also a bonus with GTIN barcodes – products can be easily found by customers, as these barcodes correspond with the way Amazon search function works.

Compliance:

GTINs meet the specific listing requirements set down by categories within the Amazon platform thus enabling a user to list a product without limitations.

However, there are scenarios where products do not have UPIs, such as handmade or private-label products. In such cases, sellers may opt for a GTIN exemption.

Types of Unique Product Identifiers (UPIs)

In the e-commerce industry, three common types of UPIs are used:

1. GTINs (Global Trade Item Numbers)

2. MPNs (Manufacturer Part Numbers)

3. Brand Names

Types of GTINs:

• UPC (Universal Product Code): A 12-digit code used primarily in the USA.

• EAN (European Article Number): Used outside the USA, with 8, 13, or 14 digits.

• ISBN (International Standard Book Number): A 10- or 13-digit identifier for books.

• JAN (Japanese Article Number): Used exclusively in Japan with 8 or 13 digits.

• GTIN-14: A 14-digit code, typically used for shipping containers.

Difference Between GTIN and UPC

GTIN and UPC are technically the same. UPC is simply one type of GTIN. On Amazon, UPCs are the most commonly used product identifiers. However, if your product lacks a UPC, such as handmade or private-label products, you may need to apply for a GTIN exemption.

GTIN, UPC, Barcodes, and FNSKU on Amazon

• GTIN/UPC: Required for most products listed on Amazon.

• GS1 Database: UPCs must be purchased directly from GS1 to ensure authenticity. UPCs bought from third-party vendors will not match Amazon’s verification process.

• FNSKU (Fulfillment Network Stock Keeping Unit): A barcode exclusive to Amazon FBA (Fulfillment by Amazon). It helps Amazon track inventory and must be labelled on each FBA product packaging.

If you lack a GTIN, applying for a GTIN exemption is the solution.

How to Get a GTIN Number

You can obtain a GTIN in several ways, but some methods may be time-consuming or costly:

1. Request Authorization from GS1:

Contact the barcode owner listed in the GS1 database for authorization to use the code. This can work but is not always guaranteed.

2. Purchase from GS1:

GS1 is the only reliable source to purchase UPCs. However, this comes with a high cost and an annual renewal fee, which may not be sustainable for small businesses.

3. GTIN Check:

Verify if your product already has a GS1-approved barcode. If so, you can use it for listing.

4. Apply for GTIN Exemption:

If your product does not have a GTIN, you can apply for a GTIN exemption directly on Amazon.

How to Apply for GTIN Exemption on Amazon

To apply for a GTIN exemption, follow these steps:

Prerequisites:

1. Have your product name ready.

2. Prepare at least two clear images of your product from all angles, including packaging.

3. Ensure the following requirements:

   • The brand name entered matches the name on the product.

   • Images are authentic (e.g., showing the product in hand or placed on a table).

   • Branding is visible on the product or packaging.

   • The product does not have a GS1-approved barcode.

Steps to Apply for GTIN Exemption:

1. Go to Seller Central and navigate to the ‘Apply for a GTIN Exemption’ page.

2. Click ‘Select’ and choose the appropriate product category.

3. Click ‘Check for Eligibility’ to see if you qualify for a GTIN exemption.

4. If eligible, click ‘Continue to Submit Proof’.

5. On the ‘Provide Proof’ page:

   • Enter the product name.

   • Upload product images.

   • Indicate if you have a support letter from the manufacturer (if not, select ‘No’).

6. Click ‘Submit Request’.

Approval:

Amazon typically reviews and approves GTIN exemption requests quickly. You will receive an email confirmation once your request is approved.

How to Add Products After Getting GTIN Exemption

Once you have received GTIN exemption approval, you can list your products without a Product ID (UPC, EAN, or ISBN). Follow these steps:

1. Go to Seller Central and navigate to ‘Add a Product’.

2. Select ‘I am adding a product not sold on Amazon’.

3. Enter the product details under the approved product category.

4. Leave the ‘Product ID’ and ‘Product ID Type’ fields blank.

5. Add the brand name used in your GTIN exemption request.

6. Fill in all necessary sales and marketing information.

7. Click ‘Next’ to save and complete your product listing.

Your GTIN-exempted products will now be live, and you can start selling!

Conclusion

For Amazon India sellers, understanding the GTIN process and knowing when and how to apply for a GTIN exemption is essential for hassle-free product listing. Whether you sell private-label, handmade, or bundled products, GTIN exemptions provide an excellent solution when barcodes are unavailable.

By following the steps outlined in this guide, you can confidently apply for GTIN exemptions and continue growing your Amazon business without interruptions. Stay compliant, focus on creating great listings, and provide a seamless shopping experience for your customers.

Start applying for your GTIN exemption today and simplify your Amazon selling journey!

Additional Reading

To dive deeper into Amazon selling strategies, check out these helpful guides on our website, Adsify Digital:

• Understanding Amazon Best Seller Rank (BSR) and Leveraging It to Boost Sales

• Essential Steps of GST Registration for Amazon Seller

About Adsify

Adsify is an Amazon Ads Partner that has successfully collaborated with over 100 brands to help them grow their business profitably on Amazon through effective ad strategy, implementation, and technology.

Need insights on your account? Hit us up at hello@adsify.digital OR book a free audit with our team.